26

2024

-

04

Logistics system integration and automation: market confidence needs to be restored, the industry needs to be transformed and upgraded.

Author:


From the macro level, the global economic recovery is weaker than expected, trade volume and manufacturing output are declining, and local conflicts continue to occur; China is facing a complex and changeable international situation in the game of great powers, and is also undergoing economic structural upgrading and shifting. The expected retaliatory consumption and rebound growth did not appear. At present, the overall growth rate of China's logistics industry is slowing down and the adjustment is accelerating. After the baptism of the epidemic, enterprises for large-scale fixed asset investment began to become more cautious, which directly led to the logistics equipment market demand downturn.

Insufficient demand, oversupply, fierce competition and serious internal volume are the overall situation of China's logistics equipment market from the beginning of the year to the end of the year in 2023. The reasons are summarized as follows:

First, the uncertainty of China's economic development has increased, which directly affects the investment willingness of enterprises. Logistics projects may be postponed or suspended. However, the overall decline in market demand throughout the year is difficult to change. The decrease in orders in hand has intensified integrators' concerns about future growth, prompting enterprises to compete for orders.

The second is that industries with strong demand, such as the lithium battery industry, due to excessive investment in the past few years, the rapid expansion of production capacity has led to excess, industry investment has plummeted, and some companies do not even have a new project throughout the year. This has caused a large amount of production capacity invested in the new energy industry in the field of logistics equipment in recent years to suddenly face excess, and the pressure and impact on related enterprises and the entire industry is huge.

Third, the number of logistics system integrators has increased, resulting in a shortage of monks. Platform enterprises such as Cainiao and Jingdong have entered the field of logistics technology and occupied a place in the market relying on the group's strong resource advantages. In particular, some equipment manufacturing enterprises have followed the development of intelligent manufacturing and entered the logistics equipment market across borders. They are familiar with the technological process and technical requirements of relevant industries, and at the same time master customer resources. They have quickly entered the market by forming a logistics system talent team and become a new rising force in the logistics system integration field.

Fourth, the capital market's attention to the intelligent logistics industry is declining. Some enterprises developed by financing are difficult to get new funds, and the operating pressure is increasing. It is an inevitable choice to rely on competing orders to maintain survival.

The above factors led to a fierce battle for system integrators in 2023. Under the circumstances of serious homogenization of products and technologies and the lack of prominent brand advantages of enterprises, and under the circumstances that customers are also facing survival challenges and pay more attention to costs, price competition has become the most powerful means. However, many people say that the bidding prices of some projects are too low to be understood.

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Logistics system integration and automation: market confidence needs to be restored, the industry needs to be transformed and upgraded.

From the macro level, the global economic recovery is weaker than expected, trade volume and manufacturing output are declining, and local conflicts continue to occur; China is facing a complex and changeable international situation in the game of great powers, and is also undergoing economic structural upgrading and shifting. The expected retaliatory consumption and rebound growth did not appear. At present, the overall growth rate of China's logistics industry is slowing down and the adjustment is accelerating. After the baptism of the epidemic, enterprises for large-scale fixed asset investment began to become more cautious, which directly led to the logistics equipment market demand downturn.

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